Disaster Recovery - Reflections on the floods of December 2007
Saturday, January 26th, 2008Like most Washingtonians, we listened to the torrential rain hitting our roof hour after hour, periodically checking vulnerable areas of our property for rising waters. For the second time in our memory, the intrepid Dennis dug trenches in the pouring rain at midnight, helping to channel water away from one of our doors. He wasn’t able to avoid the flood completely, but his efforts did minimize it, containing the inside lake solely to the garage.
Also like fellow Washingtonians, we listened to the news. Stories of loss, homes, belongings, the accumulation of a lifetime of memories, and in the worst case, loss of lives, were heartrending and touched us all. We can all identify with our neighbors who lost so much and, as is common in this wonderful country we live in, individuals and organizations jumped in to help.
As business owners, we were particularly touched by seeing the work of lifetimes spent building successful businesses wiped out in minutes. A mudslide inundating a popular restaurant. Stores with carpets now brown with slimy silt and stock ruined. Grocery stores with fresh and frozen inventory ruined by power outages. Third generation family dairy farms with their herds wiped out. Somehow, this story was the hardest to hear and see. These aren’t just cows! They are the living core of a business, generating a living for the farmers and food for all of the rest of us.
How do you bounce back from this? As business consultants, how would we advise our clients in the face of losses this great? Every business is different, but there is a basic core of business principles that cross the lines between industries and types of businesses. We believe the initial focus should be on gathering information and possible sources of assistance and making a plan to move forward. Then take action. Each small step will help heal the soul as the work begins to heal and rebuild the business.
Here are some initial steps to consider.
Talk to your advisory team. Every small business owner should have an advisory team consisting of at least a CPA, business attorney, business consultant or advisor, banker and commercial insurance agent. This is the time to tap that resource for support and guidance. In this case, start with the insurance agent. He/she can advise you on your coverage and how to report the loss. Your business consultant can help with ideas, contacts, and the wisdom of prior experience. A consultant can also provide guidance and focus at a difficult time. Your attorney can provide similar guidance, but with a focus on the potential legal issues.
Document, document, document. It is tempting to dive in and start cleaning, but it is critical to document the loss first. Take pictures. Take videos. Make detailed lists of equipment, inventory and other items lost.
Read the small print in your insurance policy. It is best to do this when you get the insurance in the first place, but many of us don’t do it or, if we do, we don’t remember the details. You need those details now to find out just how much of your loss is covered. Most policies don’t cover floods unless you have obtained separate flood insurance from the government.
Is your loss the result of a natural disaster or someone else’s act or negligence? Although too many in our current litigious society think lawsuit first, it is still something that may be appropriate in some circumstances. Consult your attorney.
Consider a temporary location. Is it possible for your business to get started sooner in alternate quarters and operate at a level sufficient to begin generating dollars? If so, start planning for that. Talk to a commercial real estate agent. Make lists of equipment and supplies required.
Determine what funds will be required to get back in operation. Know how much you need. Then determine potential sources and go after them.
Apply for State or Federal emergency grants or loans. Disaster declarations free up public funds to help those who face serious losses. This may take a while, but find out what the process is. If you are still feeling overwhelmed (and who wouldn’t be), get some help. Again, tap your advisors. They may be able to help handle this task, taking it off your shoulders. However, don’t wait and don’t rely solely on state or federal aid. It is a wonderful thing that our government does, helping citizens who have suffered so much loss. But remember that the strength of this country is the strength, ingenuity and self reliance of its citizens.
Be open to receiving help. There are many sources of help available to you, both personal and professional. Use them! Your neighbors outside of the immediate disaster area just need to know what to do and how best to help. There are many business professionals touched by what we have seen who want to lend a hand. But you need to ask. Since networking is the lifeblood of those of us who work in advisory roles, if we can’t provide the exact help needed, we probably know someone else who can.
Put a recovery plan in place and begin executing the plan. If you establish goals for your business recovery and organize the big tasks ahead, you stand a much better chance of success.
Look forward, not back. Regret, loss, grief, worry – all these are tough to deal with and can weigh you down and hold you back. Learn from any past errors and make changes to avoid repeating them, but don’t dwell on them unnecessarily. Look forward. Rebuilding is a positive thing. Believe us when we say, all of us in the business community are cheering for you and stand ready to lend a hand.